The Basics Store, 5th Ed.

The Basics Store is up an running for its 5th edition in the heart of Covent Garden, London. A lifestyle concept store for everyday essentials curated by Marina Guergova. We’re honoured to be a part of this community based store, featuring brands from home and abroad.

The store will be open until the 9th August, so you still have some time…

The Basics Store

The Basics Store 5th Ed.

Discover our updated signature styles, Bella, Nina, Katie and Charlie, with the new addition of the Eddie Box. Some styles are totally exclusive to this brick and mortar space.

Danielle Foster - The Basics Store 5th Ed -2

Pop by and be inspired by the stores minimal, artistic aesthetic with the most gorgeous colour palettes. Every item works in harmony – from handbags, dresses, jumpsuits, jewellery, ceramics, art & much more!

Find The Basics Store at
15 Monmouth Street, WC2H 9DA



Pop up at The Marquet, NYC

Made in London, at home in The Marquet.


Our AW17 collection could be found in The Marquet boutique in New York for the month of November. A lifestyle shop specialising in unique home decor, hard to find apothecary, seasonal botanicals and finely edited personal accessories. Everything found in the shop is paired by colour, texture, and scale to create a compelling visual journey that transports the customer to another place.

With a background in fashion and sourcing, owner Tanya M. Quigley, uses her love of travel and culture to curate a distinct selection of products from around the globe. The name, Marquet, belonged to her great grandmother Aline Marquet, and was chosen to avoke the mood of discovery you experience upon entering the store. Almost all of the makers across each category are women; in face she is both proud of and inspired by.

theMARQUET_Andreana Bitsis

The Marquet is located inside Simple Cafe & Restaurant at 346 Bedford Avenue in Brooklyn, NY.

Discover more of The Marquet’s visual story here


The Basics Store

The fourth edition of The Basics Store opened its doors last month in a brand new Notting Hill location. We love to take our online store and collections into bricks-and-mortar especially when working collaboratively with other passionate and talented designers. The space was home to the launch of our exclusive AW17 collection, which is now available to purchase here. A highly curated space harmonised by a thoughtful aesthetic and mission to showcase ‘Effortless – Everyday – Essentials’, ranging from womenswear, accessories, footwear, jewellery, home, art and flowers.









If you missed the chance to visit this time, another one is always on the horizon, so keep an eye out on @thebasicsstore.


Girl a La Mode

Introducing Charlie May, the London based blogger behind ‘Girl a la Mode’.  Wearing the Mara shoulder bag in our distinctive croc embossed Italian leather. Available to buy here



Taylr Anne

Taylr Anne is a fashion and lifestyle blogger, photographer and artist, based in Los Angeles. Here you find her wearing our Bella mini drawstring bag, in this summers essential cobalt blue. Available to buy here




InStyle USA


The Katie Clutch in our new fun but sophisticated pewter coloured leather featured in June’s issue of InStyle magazine USA.

US stockist ShopBop


SS17 Look book

With our SS17 collection in full flow we wanted to show you our look book shoot. Inspired by reflection which has been fused with our signature clean lines and experimentation with texture. Introducing new colours of a bold cobalt blue, pewter mirror leather and an incredible croc embossed nude. Throughout the collection the croc texture is used on black and nude styles. Our handbags and accessories are always “proudly made in London”. With production processes kept as local as possible with our embossing and dyeing completed in Northampton.







Ordinary People

Introducing Alyssa Lau, the 24-year-old behind ‘Ordinary People’. This is not just another fashion blog it is an atypical creative channel for her to share so much more than her current sartorial cravings. Here you find her ‘Totes Magotes’ campaign featuring our bright orange Kai Tote. Available to buy here





See the full feature on Ordinary People here



This summer we launched on our first US stockist, Shopbop!
A go-to online retail destination for modern style, with handpicked designer collections from all over the world.
 A curated selection of our Autumn Winter 16 collection has been on since August. Within these initial few months our infamous Charlie Box bag has sold out three times! Our new styles as well as updated originals can be found on the site. We are so happy that America now can easily gain access to our London born handbags, with thanks to Shopbop.


Browse the collection on Shopbop here


Jo Loves X The Basics Store

On Wednesday 18th May as part of the Small Business Week, Jo Malone of Jo Loves at 42 Elizabeth Street kindly opened the doors to The Basic Store designers. A one day collaborative event where shoppers could browse through our luxury leather hand bags, silk womenswear by Marina London, knitwear by Blake LDN and jewellery from Jessie Harris & Clarice Price Thomas whilst having the opportunity to create their very own unique fragrance.

A collective shopping experience that fulfilled all senses.

Thank you to all of you that came along, however if you did not make it here’s an insight into our fashionably fragrant day.






Behind the scenes: AW16 Lookbook

Here’s a sneak peek into our Autumn Winter 16 look book shoot.

We  cannot contain our excitement for this winters coming collection. Get ready to see brand new styles, unique hardware, existing design updates and striking colour ways!

We cannot wait to reveal the collection later on this year.

Here’s a few visual clues.

In the mean time our SS16 collection has just gone live!


1 portraits


2 portraits



Factory Insight

We like to keep our fashion footprint local. That’s why we only use factories in London to craft our contemporary designs. Journeying through the whole creative process from sketch to final production, we wholeheartedly ensure every detail is to the highest standard.

We use the highest quality raw materials and always ensure that our leathers are ethically sourced.

Designs are cutting edge with a strong contemporary aesthetic, fusing modern silhouettes with traditional crafting techniques to devise a refined range that’s elegant and current.

We hope you enjoy the insight into the production of our Spring/Summer 16 collection.


Katie Clutch


Card Holders





“Proudly designed and made in London”



And so 2016 begins…

Our team feel inspired as ever with lots of exciting projects developing for 2016.

Last Friday London was lit up by a bright blue sky. The crisp light cast through our studio’s window creating beautifully minimal shadows. We jumped at the chance to capture these on our structural and textural leather bags.


Croc Katie Clutch & Smooth box

Katie Clutch Black Croc

All textured bags are individually unique as the pattern naturally changes depending on the cut of leather.

Croc clutch and kimb portraits

Charlie Box

Dark and light  Charlie Box bag.

Black Box Portraits


The Basics Store

TBS Exterior

Marina Guergova of Marina London has curated the second edition of The Basics Store. This time located ten doors down from the previous pop up at 40 Rivington Street in Shoreditch, East London.

The pop up celebrates talent of independent designers from London and afar. Bringing together a fashion collective of everyday essentials. The shop is run by all the designers themselves so the shopping experience is proudly personal as you can learn about their products, passions and stories.

These photographs only capture a snippet of the stores visual appeal. The products are merchandised with an effortless contemporary aesthetic utilising colours and textures to enhance the richness of the space.

We have an array of different styles stocked including the Charlie Box bag, Kelly Tote, Kimberley shoulder bag, Kit Hobo bag, Aneka Clutch, Katie Clutch, Zip Pouch and the oyster card holders.

A perfect place to find unique gifts this Christmas.

This pop up shop is not to be missed, open now until 10th January.

Instagram @thebasicsstore





The store boasts a wide range of products housing everything you need to accomplish a complete outfit, with each item empowering and complimenting another.






Our Campaign Girl


Croc Rucksack

Meet Rosie our 2015 Spring Summer and Autumn Winter campaign girl. We fell in love with her cheeky smile and laid back, cool attitude. Last week we caught her on the street wearing one of our exclusive pieces, the black python embossed rucksack.  We want you to learn a bit more of the life of our campaign girl so here it goes…

If you had to describe yourself in 3 words what would they be?

Optimistic, smiley & Awkward

What’s the one thing you can’t live without?

Peanut butter.

Where’s your favourite hang out in London?

Dishoom in Granary square! Always arrange to meet people here if I want them to think I’m cool hahaha – such an amazing interior and cocktails & curries here are so fab.

What do you live by?

I always keep the phrase “Work hard and be nice” in mind. It doesn’t take a lot to make someone’s day and I always remember how people have made me feel as opposed to what they’ve actually said haha so I’ve just got into the habit of smiling a lot.

What do you love about your Danielle Foster rucksack?

I LOVE the size! It’s so great to have such an unusual day-to-day bag – have gotten so many compliments already! The zip as well as the magnets it closes with makes it also really practical to carry essentials in.


Rosie 1


Victoria Beau

At number ten on Camden Passage is Islington’s newly emerged independent womenswear store ‘Victoria Beau’. This store proves you do not need all the square footage in the world to achieve a great shopping environment.  Victoria Beau houses independent designers as well as established brands. All products are curated with sophistication and simplicity in mind. The store prides itself in its high quality and easy to wear accessories and womenswear.

Emma the founder of Victoria Beau often creates special events in the store which goes to show her passion and drive for a personal experience.

The shop is going from strength to strength which has now been complimented by its expansion into an online store which can be found at:

Victoria Beau
10 Camden Passage

Opening Hours

Mon: Closed
Tues – Sat: 11am – 6pm
Sun: 12pm – 5pm

*Christmas Special Hours*

Mon 21st Dec: 11am – 7pm
Tues 22nd, Wed 23rd Dec: 11am – 7:30pm

Closed Thurs 24th Dec – Sat 2nd Jan.

Victoria Beau 1

Victoria Beau 2-3

Victoria Beau 4

Victoria Beau 5-6

Victoria Beau 7


The Shop at Bluebird

Just off the hustle and bustle of Oxford Street is The Shop at Bluebird situated on Duke Street. A concept store that champions new designers alongside established brands creating a diverse mix of products.

This unique store houses the Kimberley Cross Body in black and Charlie Box in both black and dove grey from Danielle Foster’s Autumn Winter 2015 collection. These chosen styles fit within the stores aesthetic harmoniously complementing the silhouettes and textures of the stocked garments.

Every inch of the store encapsulates creativity and design through its visual merchandising and displays. From antique cabinets to modernist furniture and light fixtures.

A truly contemporary and innovative shopping experience is to be found at The Shop at Bluebird.

The Shop at Bluebird
Duke Street Emporium
55 Duke Street

Window The Shop At Blue Bird

Instore Shop At Blue Bird

Instore The Shop At Blue Bird 1

Charlie Box Close up in The Shop At Blue Bird

Charlie Box in The Shop At Blue Bird

Exterior Sign at The Shop At Blue Bird


69b Boutique

A stone’s throw away from our studio is the 69b Boutique on Broadway Market right at the heart of Hackney.

69b was founded by Merryn Leslie after realising her passion to offer a conscious shopping experience. The store offers its customers a contemporary range of established and upcoming independent brands. With both products and the stores philosophy creating a fusion of sustainability and a contemporary aesthetic.

Now with this being our fourth season stocked at 69b the store boasts two key pieces from Danielle Foster’s Autumn Winter 2015 collection. The Kelly Tote and Charlie Box are both found in dove grey made with our signature cow leather. Which continues to feature the embossed crocodile skin texture.

Rosie Kavanavoch the boutique assistant loves the feminine but structural aesthetic of the bags. Energising her enthusiasm for the leather textures and wear ability of the product.

69b Boutique
Broadway Market

69b Store Front






London Fashion Week

We are very pleased to announce that Danielle Foster will be showing for the very first time at London Fashion Week. The collection will be shown in the designer show room with the BFC at LFW’s new venue in Brewer Street from the 18th to the 22nd September. You can view the full designer profile at -



Urban Outfitters – Behind The Brand

 It comes with great excitement that Danielle Foster is now being stocked exclusively online at Urban Outfitters as of the end of August 15.

Urban Outfitters have since caught up with Danielle in a recent behind the scenes interview at the Danielle Foster studio where they were able to get an in depth look into the work undergone for each timeless piece amongst her collections. The post looks over how daily life and initial leather inspirations have lead Danielle from concept to collection and shows us her specific highlights of the recent AW15 collection.

The blog post can be found at -





Victoria Beau

Delighted to announce Danielle Foster bags are now stocking in a new independent womenswear store situated in the famous Camden passage in Islington. Victoria Beau is a newly opened boutique that provides customers with a unique shopping experience, showcasing a ‘simplistic yet sophisticated’ selection of versatile and quality pieces across clothing and accessories.




Stylonylon – Swedish Has Beens

Julia Rebaudo is a freelance journalist, photographer and the multi-tasking creator of the fashion and lifestyle blog, Julia discovered Danielle Foster bags after visiting The Basics Store – a pop-up space in Shoreditch which ran through July,  the bag has since featured in her own blog post with a classic and neutral androgynous look.




Caitriona Balfe

We were loving Caitriona Balfe’s elegant low-key glamour outfit put together for the screening of  ’The Legend of Barney Thomson’ at the Edinburgh International Film Festival, perfectly teamed with one of our Danielle Foster clutch bags.

 Caitriona Balfe


Grazia Germany

May 22nd 2015

Grazia deemed Danielle Foster as a ‘label to watch’ after writing up a post about her bags. They loved the modern, elegant and clean look of the collection and the practicality moving forward with Ipad and phone cases in the spring collection.



Natalie Off Duty

May 12th 2015

Natalie Suarez is a model and fashion blogger completely inspired by on-the-go lifestyle and creative direction. In a recent post she took on the style of Movin’ and Shakin’ and featured her Danielle Foster bag in a NYC street-style shoot.


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Always Judging

April 17th 2015

Courtney Trop is a fashion and lifestyle blogger inspired by music, personal adventures and all that we do in our lives. She has featured her Danielle Foster bag in 2 style posts, one teamed perfectly with a long fringed skirt and another on her outfit choices for festival fashion capital – Coachella.



April 1st